Fiscal dependence of women is a major hindrance to their economic empowerment. Women workers are found in both, organized as well as unorganized sectors. Some estimates suggest that 94% of women are employed in the unorganized sector. Our women are the ones exposed to economic, social and emotional exploitation.
The Pink Foundation believes in their social and economic upbringing through various projects which will heighten their decision-making, economic status and dignity.
The Pink Foundation is portraying the “Power of Handmade.” It helps women develop their true potential to fight poverty and drive continuing, evenhanded change. We nurture leadership internally and among their fellow beneficiaries to achieve our cumulative mission of sustainable livelihood, making them decision makers and agents of change.
Currently, TPF has women groups making hand painted Diyas for Diwali festival, natural handmade soaps, incense cones and handbags. Moreover, the foundation also takes customized stitching orders to sustain their Sankalp Stitching Centre.
Among them is Sangeetaben, who is fifty years old and a widow, living in the slums of Ahmedabad. Prior to becoming a widow, her husband used to make soaps. She assisted him along with taking care of their three children, including two sons and a daughter; and completing all the household chores.
In the wake of her husband’s death, all the responsibilities fell on her shoulders. She became the sole earner of her family. Fortuitously, she was approached by The Pink Foundation. Considering her skill of making handmade soaps, Sangeetaben was assigned to this project. Her two sons also help her in the soap making. She is now a qualified handmade natural soaps manufacturer and in the last three years, thousands of soaps were sold all over India.
This project is designed as a small scale bags stitching unit under job work programme for the upliftment of the slum women and their employment. The jobs provided by it will be a source of livelihood for majority of women, who in turn, will be in a position to support the education of their children.
Poverty being a major concern in the slum areas because of which household incomes are very low. Hence, it produces dire shortfalls in nutrition, education, housing, access to health care and the overall quality of life. This project aims at removing poverty among local women and their upliftment by improving their living levels.
Sankalp (Sanskrit: संकल्प) means conception or idea or notion formed in the heart or mind; solemn vow or determination to perform; desire, definite intention, volition or will. These bags are our thought to share that an idea is born to help the women from the slums of Ahmedabad to make them self sustainable and earn their living. These bags are meant to fill their life with satisfaction and contentment.
Women working under this project are trained properly. Moreover, there are regular training sessions conducted for those women and young girls who would want to learn stitching.
Project Swabhimaan was emerged after seeing the entrepreneurial skills among the women.We then decided to nurture the qualities they possess. To achieve our cumulative mission of sustainable livelihood, we trained these women to be decision makers and agents of change for other women.
The objective of this program is to construct and allot self named stalls (lorry) to each beneficiary. In doing so, it will facilitate the economic independence and entrepreneurship among underprivileged women (especially widows/ divorced/ separated) and thus giving them an opportunity to live their life in a dignified manner. Furthermore, this will help in empowering them and generating employment opportunities.
For instance – Suman Darbar, 31, hails from Mehsana district and endured domestic violence by her alcoholic husband for over a decade. She is an example of the courage, determination and resilience for which mothers are justly revered.
Suman has been actively associated with the foundation since its inception and has been a part of all the projects. She left her husband and returned to Ahmedabad 8 years ago and started earning for her family. She is running her own tea stall, which was sponsored by The Pink Foundation, and is able to earn around Rs 200 every day.
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